Alita capital – The most personal investment company.

get to know us

We bond you with success!

We’re calling Alita Capital a pre-seed oriented fund and business development company, but really all that means is that we’re true risk capital investors— investing relatively small euro amounts and a lot of our time and knowledge in extremely early founders or founding teams with the enduring will to bring interesting and innovative projects to life.

Nina Dremelj, Founder and CEO of Alita Capital

An investor who, among other endorsements, supported the outstanding Slovenian project for personalized children’s books called Little Heroes. Today, their story is worth a lot, in the near future maybe even “unicorn” millions, and is a leader in 6 markets with the aspiration to continue its ambitious and healthy growth. This may be the first time you hear about them, but it most certainly won’t be the last, as one of the Kardashian sisters and David Beckham recently received their own personalized copy of the book.


Alita Capital is an investment company that invests in highly promising startups. With years of experience in investing, we are well-versed in the operation of startup companies and understand what is needed for them to succeed.

Many startups are exceptional in product and service development, but have less experience in sales and marketing activities, which are even more crucial when entering the market. The goal of both the startup and the fund is to multiply revenue growth and establish a lean and stable organization within the company. The ultimate goal is to help founders transform their company into a global leader in their field of expertise in three to five years. To the owners, this is practically a guarantee for a good exit.

We treat companies we invest in as our own, as we believe that with the right help that combines decades of business experience we are more likely to achieve a true international breakthrough. It is necessary for the company to reach a certain level of development and sales on the international markets before the company is ready for an investment, therefore Alita Capital gets involved and helps in the business development of the company before the investment itself. If we recognize the potential in your company, we will help you bring your business to the point where it is ready for investment and later when it is ready for you to sell (exit).


Mag. Nina Dremelj


Nina Dremelj, formerly Vice President of Business Angels of Slovenia and Director of the AlpVent Investment Fund, has more than ten years of experience in management, with an emphasis on corporate leadership and providing strategic direction for growth.

She supports startups by consulting them about the principle of lean business and by arranging general administrative, personnel, financial and project processes.

Borut Dremelj

Partner, Expert Associate

Borut is an experienced manager and technical strategist with knowledge of business management, strategic sales, production and implementation of technological solutions in the field of materials and metallurgical sciences combined with economic knowledge. He has more than 15 years of experience in the international environment. Today he runs a successful Slovenian aluminium foundry. At Alita Capital he advises on technical issues and technical due diligence, especially how to prepare business development for a successful entry into the production environment.

Maja Križan

Investment Manager

Maja is partnering with investors and startups and helps them connect and grow their business. After spending over a decade working in business sales development for largest Slovenian companies, she has learned what truly drives partnerships between companies and how to harvest collaboration to grow innovation. She also provides consultancy in the areas of product lifecycle management, customer experience management and product development.
With her passion for work and eagerness to learn, she is passionate about driving new ideas and turning them into successful, profitable ventures. Her knowledge, experience and energy are her key contributors to drive progress from start to finish.

Alexandre Massart

Advisory Board Member

Alexandre Massart is a renowned investor who currently runs Blend Ventures Ltd., a consulting and advisory company for early-stage and established companies in the technology, fintech, payment, and Internet segments. He is also an active angel investor in several tech startups in the EU and USA in the fields of payment, technology and blockchain. His expertise lies in international strategic business development, deal making, venture capital investments and strategic partnerships, new product development and implementation, and strategic business planning.

Marcel Hren

Valuation Expert

Despite his young age, Marcel has already been able to acquire a lot of experience by working with different startups through the Business Angels of Slovenia. Furthermore, he also acquired a lot of various business experiences by leading his own online stores since he was 16. In the past, he also had his own startup, but currently, he is leading his own digital agency focusing on designing websites.
Marcel is very active also in the world of Investment Banking and Private Equity, where he is gaining experience through working with companies that are active in these fields.
Recently he also finished his study of Economics, where he acquired all of the theoretical knowledge, that he then implements into practice.